Bromley Flowers Privacy Policy

Name: CAPRI CALYPSO
Brand: Bromley Flowers
Price: 65.00 GBP
Availability: InStock

Introduction

This Privacy Policy outlines how Bromley Flowers ('we', 'us', or 'our') collects, utilizes, stores, and protects personal data of our customers. It applies to all individuals placing orders with Bromley Flowers for delivery in Bromley and the surrounding districts. We take your privacy very seriously. Our processing of personal data is in accordance with the UK General Data Protection Regulation (GDPR) and other applicable data protection laws.

What Data We Collect

When you place an order, interact with our website, or communicate with us, we may collect the following categories of personal data:

Identity Information: Name, title, and in some cases, company name (if applicable).
Contact Information: Delivery address, billing address, and contact phone numbers.
Email Address: For order confirmations and service communications.
Order Information: Details of your flower order, special delivery instructions, gift messages, and purchase history.
Payment Information: Payment card details or relevant payment transaction data (processed securely by our payment processors; we do not store your card numbers).
Communications: Any correspondence and feedback related to your order.
Website Usage Data: IP address, browser type, device information, and cookie identifiers, collected through our website to improve its performance and security.

Lawful Basis for Processing

We collect and process your personal data only when we have a lawful basis for doing so under GDPR. These bases include:

Contractual Necessity: Processing your personal data is required to fulfill your order, deliver flowers, and provide customer service.
Legal Obligations: We may process your data to comply with tax, accounting, and other legal requirements.
Legitimate Interests: For administrative purposes, fraud prevention, service improvement, and to protect our business interests in ways that do not override your privacy rights.
Consent: With your explicit consent for certain activities, such as receiving marketing communications. You may withdraw your consent at any time.

How We Use Your Data

Your personal data will be used for the following purposes:

To process and deliver your orders, including communicating with you about details or changes.
To manage our relationship with you, such as providing customer support or responding to enquiries.
To comply with our legal and regulatory obligations.
To improve our website and services by analyzing usage data (where cookies are used, you have control via your browser settings).
If you have given consent, to send you marketing information about our products, offers, and events.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes it was collected for, including for the purposes of satisfying any legal, regulatory, or accounting requirements.

Order Data: Typically retained for up to seven years to comply with legal obligations and to resolve any disputes.
Marketing Data: If you have opted-in to marketing, we retain your contact information until you opt-out or withdraw consent.
Website Usage Data: Retained for a maximum of 24 months for analytics and security purposes.

When personal data is no longer required, it is securely deleted or anonymized.

Processors and Third Parties

To deliver our services, we may share your data with selected processors who act on our instructions and only for the relevant purposes. These include:

Payment Service Providers: Process your payment securely. We do not store full payment card numbers.
Delivery Partners: Receive delivery details necessary to fulfil your flower order.
IT and Website Service Providers: Support the operation, maintenance, and security of our website and customer data.
Accountants and Legal Advisors: As required for compliance and legitimate business needs.

All processors are contractually required to safeguard your information and only process it to the extent necessary to fulfill their roles.

We do not sell or rent your personal data to third parties.

User Rights Under GDPR

Under the GDPR, you have the following rights regarding your personal data:

Right of Access: Request access to the personal data we hold about you.
Right to Rectification: Request correction of any incomplete or inaccurate data.
Right to Erasure: Ask us to erase your personal data under certain conditions ('right to be forgotten').
Right to Restrict Processing: Request restriction of processing your data where applicable.
Right to Data Portability: Receive personal data you have provided to us in a structured, commonly used, and machine-readable format.
Right to Object: Object to processing where we are relying on legitimate interests or for direct marketing.
Right to Withdraw Consent: Withdraw your consent to processing at any time where relied upon as the legal basis.
Right to Complain: Lodge a complaint with the supervisory authority if you believe your data rights have been infringed.

To exercise any of your rights, please contact us using the contact methods provided on our website or by mail addressed to our business premises in Bromley. We will respond to your request in accordance with applicable law.

Security Measures

We implement appropriate technical and organizational measures to protect your data against unauthorized access, accidental loss, destruction, or disclosure. Access to personal data is restricted to those staff and processors who require it to fulfil their roles. All payment transactions are encrypted using secure technology provided by certified payment processors.

Policy Updates

We may update this Privacy Policy from time to time to ensure transparency and compliance with changing regulations. When we make significant changes, we will notify customers via our website or at the point of purchase. We encourage you to review this Policy regularly to stay informed about how we protect your privacy.

Contact Information

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data, please refer to our website for the latest contact details or write to our registered business address in Bromley. We are committed to responding promptly to any privacy enquiries.

Applicability

This Privacy Policy applies to all customers placing flower orders with Bromley Flowers for delivery or collection in Bromley and the surrounding districts. By placing an order, you acknowledge and agree to the practices described in this Policy.